April 8, 2011
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The only way to be sure you are using the best anti wrinkle cream on the market is to learn about the latest research. Which ingredients have proven to be the most effective? Which creams contain those ingredients?
The banning of a television commercial in the UK highlights the inaccuracies and misleading statements used by cosmetic companies and advertisers in general. The UK is lucky enough to have a watchdog organization that analyzes the claims made in television commercials. The US is not so lucky.
I won’t mention the brand name of the product being advertised, but the commercial insinuated that 37% of women using it felt younger and more attractive than they did ten years ago. A survey was conducted by the company, but it had to do with attitudes about aging, not with the moisturizers the women were currently using.
The UK’s Advertising Standards Authority felt that the ad was misleading. I would have to agree with that. The marketing campaign could have made the product the best anti wrinkle cream on the market in terms of sales, but not in terms of results.
The company says that the moisturizer will enhance your skin tone, improve smoothness, and fight existing lines and wrinkles, while making you younger-looking. Most of the claims are based on the benefits of the antioxidant coenzyme Q10. If properly formulated, COQ10 can penetrate into the skin to repair and prevent free radical damage, the main cause of skin aging according to dermatologists.
If you are using the best anti wrinkle cream on the market, then nano-lipobelle HEQ10 will be listed on the label of ingredients. That is the COQ10 formula shown in studies to reduce wrinkles and sun damage by 30%.
Not much scientific research has been done concerning anti-wrinkle ingredients since the introduction of tretinoin in the 1980s. The pharmaceutical industry and the US government are two of the main funders of scientific research. The pharmaceutical industry seems to be content with tretinoin. The US government is just not that interested in wrinkles.
So, most of the studies are sponsored by the manufacturers or independent researchers. The results may be legitimate, but they obviously have specific goals in mind.
Judging from the studies that exist and looking at them with a skeptical eye, I believe it is safe to say that the best anti wrinkle cream on the market is one containing nano-lipobelle HEQ10 and an ingredient called Functional Keratin.